DAYTONA BEACH, Fla. (March 7, 2020) – American Flat Track announced today a new addition to its growing family of partners – ODI Grips – naming the world leader in grip technology as the Official Grips and Handlebars of American Flat Track.

Since its inception over 40 years ago, this California-based company has developed, produced and tested the highest quality products for powersports machines. With an unparalleled attention to comfort and longevity, ODI Grips are a cut above its competitors in the powersports accessory marketplace.

Now the world standard for grip technology, their USA-manufactured products use the proprietary innovation Lock-On Grip system to ensure the best, most secure fit for riders in the most extreme conditions.

“The AFT team is genuinely looking forward to working with the team at ODI Grips this season,” said Helen Pardee, Director of Marketing of American Flat Track. “They have set the industry standard in grip and handlebar technology and we are pleased to welcome them into our family of partners.”

“We’ve come to know Flat Track racing as America’s oldest foundation for professional motorcycle racing,” said Johnny Jump, Powersports Sales & Marketing Manager for ODI Grips. “The racing is pure, hardcore, high-speed and very intense. We want to put ODI Grips into the hands of these racers at this level of competition. Our goal is to provide these riders the most control and the most confidence available for racing at these speeds. Introducing our Lock-On grip system and Podium series handlebars to the teams, riders and families that live and breathe this sport, is our primary objective. AFT has provided us all this platform; we intend to utilize it to its fullest extent. We are proud to be a part of the series and look forward to delivering the most solid product to the racers.”

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