PASO ROBLES, CA – January 5th, 2022 - The oil and additive specialist LIQUI MOLY has agreed to a 3-year deal to be the title sponsor of the Beta USA Race Team starting Jan 1st, 2022. The team will be named Liqui Moly Beta Racing. The team will continue to compete in many off-road race series, including: GNCC, National Enduro, National Hare & Hound, Best in the Desert, WORCS, NGPC, East and West Hare Scrambles, EnduroCross, and the Hard Enduro. 

LIQUI MOLY brings a full range of products for all types of powersports applications: motor oils for street motorcycles and separate ones for off-road use, gear oils, fork oils, additives to maximize the power output, brake fluids, motorcycle care products, and many more. Since 2014 the company provides the oil for all Beta motorcycles manufactured in Europe. This sponsorship just builds upon that relationship. Each company is known for producing products with unrivaled quality, performance, and craftsmanship which makes the partnership such a natural fit. 

“We’re excited about this partnership with BETA USA. Now, from the first fill in Italy to aftermarket oil in the US and Canada – all LIQUI MOLY! BETA is a proven brand with performance minded riders. BETA USA riders demand performance and reliability. Teamed up with Germany’s best voted lubricant brand – LIQUI MOLY – enhances both!” – LIQUI MOLY USA CEO Sebastian Zelger. 

“We are thrilled to have LIQUI MOLY come on board as the title sponsor of our racing operations. The partnership makes sense in a lot of ways as both of our companies share a similar brand identity and passion for racing,” said Bryan Wunsch, Marketing Manager at Beta USA. “Our team of talented riders and dedicated technicians are poised for success in 2022 and having the support of LIQUI MOLY makes our race team that much stronger as we compete for championships.” 

About LIQUI MOLY USA – Canada 

LIQUI MOLY USA – Canada is a subsidiary of LIQUI MOLY GmbH, a global motor oil, and additive company based in Germany selling products in more than 150 countries. LIQUI MOLY offers more than 4,000 items globally covering automotive, powersports, commercial vehicles, boats and watercraft, and more. LIQUI MOLY USA – Canada is actively involved in motorsports in numerous capacities highlighted by teams in IMSA USA and IMSA Canada, TC America, MotoGP, CSBK, MotoAmerica, and Trans AM. For more information, visit

About Beta USA, Inc.

Beta USA, Inc. is the United States distributor of Beta Motorcycles. Beta Motorcycles has been a family-owned company since 1905, producing Italian motorcycles manufactured at their factory in Florence, Italy. Beta Motorcycles are known for their rideability and premium performance. Beta USA, Inc. imports and distributes Enduro, Trials, Dual Sport, and soon, Motocross motorcycles to over 185 dealerships nationwide.